User Experience (UX)

/ˈjuːzər ɪksˈpɪərɪəns/

UX refers to any interaction that user has while visiting a website or an application. Good UX aims to be: 

 1) useful - content should be original and fulfill a need 

 2) usable - simplify the user's visit 

 3) desirable - brand identity and other design elements are used to evoke positive emotions 

 4) findable - the content must be easy to navigate and be easily located both on-site and off-site

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