Go to market strategy

/gəʊ tuː ˈmɑːkɪt ˈstrætɪʤi/

Go-to-market strategy (GTM) is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. The purpose of a GTM strategy is to provide a plan to deliver a product or service to the end customer, taking into account factors such as price and distribution.

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