Customer Experience (CX)

/ˈkʌstəmər ɪksˈpɪərɪəns/

Customer experience (CX) refers to how a business communicates with customers and clients at every point of their journey. From marketing, through product or service sales to customer service. CX is not just a set of actions, but also focuses on feelings, how clients and potential customers perceive your company's brand.

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