Customer centric approach

/ˈkʌstəmə ˈsɛntrɪk əˈprəʊʧ/

Customer centric approach is a strategy and corporate culture that focuses on creating the best customer experience (CX) to foster brand loyalty. Companies make sure that the customers and their needs are the center of the company's ideas, activities and philosophy. This approach is the basis of the design-thinking methodology.

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